Marketing Resources for Small Business

Apr 6

Whether you run and Etsy shop or run a small local business of any kind, these articles and guides can help you level up your marketing strategy.

Content Strategy for Small Businesses >>

See what it takes to make an effective content strategy for a small business with limited data available.

How to Choose a Digital Marketing Agency >>

As someone who has both worked for an agency and companies who hired agencies, see my thoughts about whether or not you should hire. Plus, I include a checklist of what to look out for.

Why isn’t my organic traffic converting? >>

When people land on your website looking for solutions, they should convert. Walk through three common reasons for failure.

Five Creative Ways to Combat SEO Saturation >>

Broad keywords tend to be completely saturated by larger businesses and “top 10” lists. Here’s how to get creative and find other ways of gaining awareness.

How to Hire a Freelance Writer >>

Evaluate whether or not you should outsource writing and walk through an effective process to hire a good fit.

What is ABM and is it right for me? >>

Take a look at what types of ABM tools are available and see if they can help you grow your brand.

Marketing starts with features and benefits >>

Do you know that defining your product by features and benefits is the basis for your marketing strategy? Get started.

Rely on this set of marketing tools to grow your small business >>

Here’s an affordable marketing stack to get any business started.

What do my email metrics really mean? >>

What does it mean if your open rate is increasing but clicks are decreasing? Learn to draw conclusions from email marketing data.

Access a free SEO checklist for blog posts >>

Let’s walk through the SEO basics to get you started with your blog.